In recent years, short-form videos tailored for mobile devices have been rapidly gaining popularity. Audiences enjoy the engaging format, and websites are gradually beginning to adapt to this trend.

So, you’ve chosen to feature your Instagram Reels or other short-form videos on your Wix site. The appeal of these short videos is their concise and engaging format, allowing you to mix and match multiple clips.
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Doing that with Instagram reels isn’t that simple though. There are a few problems:

1. You’ll have Instagram logos and buttons all over your website, making it off brand
2. The embeds will try to take people off your site onto instagram
3. Playing a new video doesn’t stop the video that’s currently playing
4. It can slow down your site
5. There’s no autoplaying previews for engagement
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You can fix all of that by using a specialist video embedding software like Clipara. Purposefully built for short form content.

You can create carousels, grids or embed individual videos with your own custom styling, full screen mobile experiences (just like being in an app), smooth changeovers between videos and much more. It’s incredibly simple to use too, and covers all aspect of making videos responsive across devices, autoplaying, muting etc.

With that you can easily carousels that open to a full screen player like this:

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or experiences that play in line like this one:

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All of this is completely customisable without any code and has lots of other layout and customisation options. The end result is something much more professional than embedding lots of Instagram Reels.

If you do just want to grab the embed code for instagram reels and put it straight into your site and leave it as a instagram reel, you can do so with the quick steps below.

How to get the embed code for Instagram Reels

The embed code for a instagram is actually quite simple to find. Open Instagram on a desktop web browser, go to the the reel you want to embed and click on the three dots in the top right:

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Select the 'Embed option'"

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Either leave the caption on or toggle it off then Click Copy Embed Code.

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How to add the Instagram reel embed code to Wix

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In your Wix editor, click add Elements, go to Embed Code then select Embed HTML:

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Add the code you've copied from Instagram and click Apply:

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Reshape the box and drag it into place:

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If you're adding multiple videos, you might lay them across the screen next to each other. On mobile, these will stack on top of each other like below. This can make your page very long and difficult to use.

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You'll also notice once embedded, you'll have an Instagram style experience on your site like below with lots of links out to Instagram. But you probably don't want people leaving your site! It's also not really in the style of your own website.
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If you'd prefer something more on brand to your site, with a better video experience, you can use Clipara. Clipara enables you to add multiple videos, and also gives you additional features on top of the customisations like proper sound controls, better mobile experience and more.

You can also create mobile optimised carousels for simple swiping between videos, more like a slick app experience.

You can give Clipara a try with a free account account here: https://dashboard.getclipara.com/signup.