Over the past few years, the popularity of mobile-centric short-form videos has been steadily rising. Audiences are drawn to the experience, and websites are slowly starting to follow suit.

So you've decided you want to bring some of your Instagram reels or other short form video content onto your Wordpress site. The beauty of short video is it's snappy and to the point, so you can also put a bunch of different videos together.
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Doing that with Instagram reels isn’t that simple though. There are a few problems:

1. You’ll have Instagram logos and buttons all over your website, making it off brand
2. The embeds will try to take people off your site onto instagram
3. Playing a new video doesn’t stop the video that’s currently playing
4. It can slow down your site
5. There’s no autoplaying previews for engagement
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You can solve all these issues by using a specialized video embedding software like Clipara.

Designed specifically for short-form content, Clipara allows you to create carousels, grids, or embed individual videos with custom styling, full-screen mobile experiences (just like using an app), smooth transitions between videos, and much more.

It’s incredibly user-friendly and covers all aspects of making videos responsive across devices, including autoplay and mute features. With Clipara, you can effortlessly create carousels that open to a full-screen player like this:

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or experiences that play in line like this one:

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All of this is completely customisable without any code and has lots of other layout and customisation options. The end result is something much more professional than embedding lots of Instagram Reels.

If you do just want to grab the embed code for Instagram reels and put it straight into your site and leave it as a instagram reel, you can do so with the quick steps below.

How to get the embed code for Instagram Reels

The embed code for a instagram is actually quite simple to find. Open Instagram on a desktop web browser, go to the the reel you want to embed and click on the three dots in the top right:

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Select the 'Embed option'"

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Either leave the caption on or toggle it off then Click Copy Embed Code.

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How to add the Instagram reel embed code to Wordpress

1. Copy the embed code from Instagram on your desktop/laptop
2. Insert a block and select 'Custom HTML'
3. Paste the code in and toggle to preview

Using this method allows you to use the Instagram embed optionality to not include the caption

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Let's run through those with screenshots below

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In your Wordpress editor, add a Custom HTML block

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Add the code you've copied from Instagram and click preview:

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You'll now see the Instagram reel in place. You'll notice that if you add multiple reels, on mobile, they will stack on top of each other, making the page very long, like below:

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You'll also notice once embedded, you'll have an Instagram style experience on your site like below with lots of links out to Instagram. But you probably don't want people leaving your site! It's also not really in the style of your own website.
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If you'd prefer something more on brand to your site, with a better video experience, you can use Clipara. Clipara enables you to add multiple videos, and also gives you additional features on top of the customisations like proper sound controls, better mobile experience and more.

You can also create mobile optimised carousels for simple swiping between videos, more like a slick app experience.

You can give Clipara a try with a free account account here: https://dashboard.getclipara.com/signup.