YouTube shorts are growing rapidly, so it's a great place to be posting you short form video content for extra views and interaction with your brand and content.

YouTube also gives you the ability to embed videos directly into your site, but it's not always straight forward, especially with Shorts.

There are a few problems:

1. You’ll have YouTube logos all over your website, making it off brand
2. Embeds are often in Landscape or not responsive
3. Shorts might lead into content suggestions that are completely irrelevant to your company
4. Playing a new video doesn’t stop the video that’s currently playing, creating a bad experience for short form video
5. It can slow down your site
6. There’s no autoplaying previews for engagement

You can fix all of that by using a specialist video embedding software like Clipara. Purposefully built for short form content.

You can create carousels, grids or embed individual videos with your own custom styling, full screen mobile experiences (just like being in an app), smooth changeovers between videos and much more. It’s incredibly simple to use too, and covers all aspect of making videos responsive across devices, autoplaying, muting etc.

With that you can easily carousels that open to a full screen player like this:

‍

‍
or experiences that play in line like this one:

‍
All of this is completely customisable without any code and has lots of other layout and customisation options. The end result is something much more professional than embedding lots of YouTube shorts.

You can sign up to use Clipara for free at https://dashboard.getclipara.com/signup.

If you do want to just embed the YouTube video directly, there are a few ways you can do it with Wordpress. The standard way that we will explain first will make the video appear in landscape rather than vertical.

Embedding the YouTube video in Landscape

If you use the native Wordpress functionality for embedding YouTube videos, you might notice you get a landscape embed with space either side, which probably isn't what you want. It will look like the below.

‍

How to Embed Vertical YouTube Shorts in Wordpress

The alternative is you right click on the YouTube short video on YouTube and copy the embed code and add that as HTML in Wordpress. The end result would be something like this:

‍

‍

The problem with embedding like this is the video has a fixed size. It's not responsive to different screen sizes, and if you added multiple videos, it would quickly get out of hand.

To solve this, you can instead install using the code snippet below, simply changing the ID of the video (the string after /embed/) and changing the title.
‍

<span>
<style>
 .video-wrapper {
   position: relative;
   width: 100%;
   /* The padding-top percentage is calculated as (height / width) * 100% for a 9:16 ratio */
   padding-top: 177.77%; /* (16/9) * 100 */
 }

 .video-wrapper iframe {
   position: absolute;
   top: 0;
   left: 0;
   width: 100%;
   height: 100%;
 }
</style>
<div class="video-wrapper">
 <iframe src="https://www.youtube.com/embed/CjO9JVlbQSM" title="Olivia Dean - felt like a fluffy dream !!! #shorts" frameborder="0"
 allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share"
 referrerpolicy="strict-origin-when-cross-origin" allowfullscreen></iframe>
</div>
</span>

When you paste this into Wordpress as an embed, it will be fully responsive, meaning you can adjust the layout as you please, add multiple videos, and make sure the size adjusts to different devices.

‍

‍

You can find the ID of the video from the address bar like this:

‍

‍

So that's how you can add responsive, vertical YouTube short embeds into your site.

However the experience still might not be great for customers. For a better experience, custom styling, a fast website and no distracting links out to YouTube, try Clipara for free. You can create a free account here: https://dashboard.getclipara.com/signup.