So you’re trying to add modern portrait and vertical format videos to your Framer site. Maybe you're trying to play an individual video without black space either side or you might want a slick layout for multiple videos. You can do all of that with Clipara in just a few clicks.

There’s no coding required, so anyone can use this method. In this guide, we’ll show you the quick steps to add your vertical and portrait format videos to your Framer website.

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What’s Important for Embedding Video in Framer?

1. Page Speed
   When adding videos to your website, loading speed is a top priority. Clipara takes care of this, ensuring your site doesn’t get bogged down by heavy MP4s or YouTube embeds. It loads video assets only when users interact with them, keeping your website fast and reducing bounce rates.
2. Ease of Installation
   Getting your videos up and running shouldn’t feel like solving a puzzle. Choose a video platform that provides simple embed codes. Framer’s HTML embed functionality makes it easy to drop in external short form videos with a quick copy-paste—no advanced technical skills required.
3. User Experience
   A great video experience keeps visitors engaged. Ensure videos don’t autoplay simultaneously, and make it easy for users to navigate between videos. Intuitive controls for pausing, sound, and navigation will improve overall usability.
4. On-Brand Experience
   Your video gallery should feel like a natural part of your website’s design. Clipara helps you customize the style to match your branding. This ensures your site feels cohesive, unlike platforms like YouTube or TikTok, which often display off-brand suggested content.

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Why Add short form videos to Your Framer Site?

Adding videos can significantly enhance your site’s appeal and modernize the experience for your users. Whether it’s product demos, testimonials, tutorials, or user-generated content, video is a great way to engage and convert your audience

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The Simplest Way to Add a Vertical and Portrait Video to Your Framer Site with Clipara

Clipara is a video platform designed for easy creation and embedding of modern video experiences—no technical expertise needed.

Below, we’ll guide you through creating stunning video embeds for vertical and portrait video with Clipara and embedding it seamlessly in Framer.

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Step 1

Upload your videos to Clipara. You can upload from your computer, or get videos from Instagram, TikTok or YouTube.

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Step 2

Create a campaign, and choose your playing experience. For a gallery or grid, choose full screen as the player option. Full screen pops open a full screen swipeable experience just like Instagram Reels or TikTok. This is best for grids and galleries where the preview might be small.

Step 3

Select the videos you want to use in the carousel and choose the order of them.

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Step 4

Customise your campaign. There's a lot of possibilities here. As well as changing layouts and colours, you can also customise thumbnails, add titles to videos and more.

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Step 5

It's now time to install your campaign on Framer. Click save, and copy the install snippet that pops up in the Clipara dashboard.

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Embed in Framer

Embed in Framer using the Code embed functionality.

1. Click to add an element and choose Embed
2. In the right panel, toggle the Embed to HTML rather than URL
3. Paste in the Clipara snippet
4. Refresh the page. The embed will load very large at first, so refresh the page to resize it to the canvas.
5. We recommend setting the height to auto and width to relative width 100% width to make sure your embed is responsive across screen sizes

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And that's it! Your campaign is now live.

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